Sold
We priced it once.
No reduction, no deadline, no games. It sold on the open market.
83 John Stiver Crescent, Markham
Buttonville
No reduction, no deadline, no games. It sold on the open market.
83 John Stiver Crescent was priced once and never reduced. No price cut, no offer date, no manufactured deadline.
The negotiation happened once, at the table, with a real buyer. We stayed open, kept showing, and negotiated hard for the sellers rather than handing every buyer in the market a discount at once. That is a different way to run a listing than most of what is happening in Markham right now, and the reasoning behind it is worth setting out.
We stayed with the strategy and negotiated the sale.
Sticking with a plan only works if everything underneath it is right. These are the decisions that made it possible.
We ran the Buttonville comparables, set a price we could defend, and then defended it. No reduction at any point, and no offer date.
A price cut is not a strategy. It is a discount handed to every buyer in the market at once, including the ones who were never going to pay more anyway. Offer dates have their place, but they work when there is competition to organise. When there is not, they announce a deadline that came and went without a sale.
We brought in a stager, updated the furniture, had the house painted top to bottom, and replaced dated light fixtures, all before a camera came through the door.
Preparation is not about spending the most money. It is about spending it where a buyer will actually notice, and doing it before the photographs rather than after the first slow week.
Full photography package, a two-minute video tour, and a floor plan. Buyers decide whether to book a showing from a phone screen. The images are the showing before the showing.
Every listing we take gets its own property website, so buyers researching the address find our presentation rather than a third-party aggregator's.
Every listing we take runs a paid campaign on Facebook and Instagram, targeted at buyers actively searching in Markham, from launch through to the offer.
Organic reach is not a plan. Paid placement is what puts a home in front of the buyers who are looking but have not thought to look at this street yet.
The property had no yard fencing, which is uncommon on a lot this size, and it came up at showings. We did not build a fence. We had a builder's quote in hand instead, so any buyer who raised it got a number on the spot rather than an unknown to sit and worry about.
An objection you can price is not really an objection. It is a line item. Most of what stalls a listing is not the thing itself, it is the buyer having no idea what the thing costs.
The home inspection produced a list of minor items the sellers agreed to take care of. We arranged the work, coordinated the trades, and had it finished quickly.
Our sellers did not chase a single contractor. A conditional period is where deals quietly come apart, and it is almost never the big thing that does it. It is a short list nobody moved on.
Loads from YouTube only once you press play.
The images the campaign ran on, in the order a buyer walked it. Tap any photo to open it full size.
Every home and every market is different, but the process is the same. Get a current read on what your home would do right now.
Tony and Brad are both brokers, with more than thirty years in this market between them. Markham and Unionville are home and where most of the work is, though the listings run across the GTA.